Order in the last two weeks before peak season and the calendar beats you: 30-45 days of production, 30-45 days of ocean transit, a week to clear and shelve — the containers land after your customers have already bought elsewhere. The cash and the warehouse space stay frozen until next year.
Work backward from the shelf date
- Target shelf date − 90 days = latest order date (production 30-45 + ocean transit 30-45 + receiving 7).
- Peak windows: Central Asia / Russia — autumn weddings and New Year; Indonesia / Malaysia — the weeks before Ramadan; Africa — the year-end holiday season.
- Add 15 days of buffer for port or customs delays, and confirm factory capacity in writing when you order.
Don't bet the year on one container
- Split the year into 2-3 batches: one before each peak window, one mid-year filler for fast sellers.
- Reorder trigger: when a best seller drops to 4 weeks of cover, place the next batch.
Counting down to your peak season?
Tell us your market and target shelf date. We'll confirm the production window and lock capacity so your cookers land before the season, not after it.
