The peak season opens and your cooker shelf goes empty by week two. Retailers switch to a competitor who kept stock, and the sales you planned for the whole quarter disappear in days. You didn't lose a shipment — you lost the season.
Most stockouts aren't a demand surprise. They're the gap between when you reorder and when the next container lands: production plus transit easily runs 60 to 90 days, longer than the selling window itself. If you reorder only after stock looks low, the new goods arrive after peak is over. A safety buffer sized to your weekly sell-through, reordered on a fixed schedule instead of on panic, keeps the shelf filled through the rush. Track units out the door each week, not just whether the warehouse looks full, and you stop guessing.
Want a simple reorder worksheet sized to your market? Reach Vortix on WhatsApp or email.
Running out during peak season?
Tell us your market and weekly sell-through — we'll help you size a safety-stock buffer and a reorder rhythm so your shelf stays full through the rush.
