Buyers hesitate: "gas is cheaper." The sale is won on total cost of ownership.

Honest objections

Induction needs magnetic cookware and a proper circuit — solved, not fatal: bundle a magnetic disc, spec the right power. Handle up front and "gas is simpler" collapses.

Need a switch-kit to sell induction?

Tell us your buyer type and target market, and we'll bundle a magnetic-disc-equipped induction range plus a one-page TCO sheet.